Stories usually start with fictional introductions which often do not represent real occasions but are more on creative side which lacks purity and authentic energy. We asure you that it is not the case with us - Excitar. We proudly introduce you its origin…

Excitar is a Georgian based perfume studio-atelier. It’s birth is associated with an event which took place in a summer of 2016. On that day just a regular meeting of two friends was interrupted by out of this world aroma. (Never ever smelt and experienced before). Turns out that one of them was wearing a fragrance with-then strange name - 

It’s totally impossible to explain the feeling of that moment but we will try our best. Remembering every second of it even 8 years later - It was heavenly aroma, visceral and even magical, whole composition felt like it was in front of you physically with its fruity-citrusy woody leathery facets. Remembering every second of it even 8 years later. For the brand founder it was the day that decided his life before and after that event. 

8 years later, we introduce you to MMXVI

perhaps, you feel the same way